Why sponsor Living Humane?
KKNW 1150 AM is alternative talk radio and the station hosts a diverse set of programs that serve the Puget Sound region. When the program airs, so will an opportunity for you to reach like-minded individuals to share your mission to provide cruelty-free products and to help animals of all kinds. While Living Humane was started to be a fun and informative opportunity to explore the rewards of living humanely, it also provides sponsors an opportunity to educate the public on available products and services that are in line with their values.
Living Humane airs weekly on Saturday afternoons from 2:00 – 3:00 pm. Living Humane listenership has grown quickly with the breadth of the animal-friendly community in Seattle and Pacific Northwest. Below is a breakdown of the listener demographics:
Alternative Talk 1150 KKNW listener demographic
|Female to male ratio:
|Listener age ranges:
1% under 25 years old
7% from 25 – 35 years old
25% from 36 – 46 years old
49% from 47 – 58 years old
18% 59 years old and older
27% earn under $30,000 per year
20% earn between $31,000 and $45,000 per year
15% earn between $46,000 and $59,000 per year
16% earn between $60,000 and $80,000 per year
12% earn over $80,000 per year
Living Humane is a fabulous opportunity to connect and broaden our community of animal-conscious consumers and to educate the public about how easy and rewarding it can be to live humanely. It is our hope that sponsorship time will be affordable for large and small businesses alike and will provide a low-cost avenue for non-profit groups to get their message heard. Thirty (30) second spots during Living Humane are only $20 (or less) to air, and this includes the cost of production of the commercial. Additionally, PSA slots are available on every show to air longer messages. Please see the sponsorship list below.
There are several sponsorship packages available to provide you with the most economical methods for reaching out to our listening audience. The cost of sponsorship includes the commercial production (i.e. voice recording). The sponsor must provide a general script of the commercial or PSA. We will work with you to fine-tune the text for commercial production. Once your commercial or PSA is recorded, it can be played many times. Alternatively, you may provide your own professional commercial recording if you wish.
Commercial and PSA slots
Commercial slots (30 second slots) are available to businesses and non-profit groups alike. Public Service Announcements (PSAs, 1 minute slot) can be purchased by a business or a non-profit, but the content of PSAs is intended to provide more detailed information about a public awareness issue (like spay/neuter, no dogs in hot cars, or “Walk for the Animals”). Commercial and PSA slots can be purchased for a one-time air or for multiple airs.
|Sponsorship***||Cost for one slot||Cost for multiple slots*|
|(includes production cost)|
|Commercial slot (30 second)||$20 for one-time slot||$35 for 2 slots;$64 for 4 slots;$16 each slot on-going|
|PSA slot (1 minute)**||$20 for one-time slot||$30 for 2 slots;$55 for 4 slots|
* All slot costs are intended to make it possible for sponsors to affordably use airtime on Living Humane. Please contact us if you’d like a specialized sponsorship package that fits within your budget.
** Only three (3) slots per program are available for PSAs. Please contact us for availability.
*** Rates subject to change if production/airtime costs increase.
Some thoughts to consider
The only restriction we place on the purchase of commercial or PSA airtime is that it is in line with the general values of humane living. For example, we are delighted to have sponsorship from an animal rescue group, a yoga studio, a humane-conscious grocery store or a vegetarian/vegan restaurant, but it would not be appropriate for us to air commercials for fast-food hamburgers or pet stores selling dogs from puppy mills. While many points of view are represented on Living Humane, we are working together to support a community that respects and protects all animals.
I hope you will find that sponsorship of Living Humane is both beneficial and affordable to your business or organization. Please feel free to call or email me at 206-293-1344 or email@example.com if you have questions or would like to secure sponsorship time.